The step-by-step guide to making your business a customer-focused powerhouse!

Winning Customer Centricity

Putting Customers At The Heart Of Your Business - One Day At A Time

Denyse Drummond-Dunn


The ultimate resource for destroying your competition and thriving in a dynamic marketplace

What does it take to truly succeed in business today? An innovative product? Deep investor pockets? Expensive marketing initiatives? While those things are all helpful, the one thing that every company needs most to survive is the loyalty and support of their customers.

It’s time to put your customers first if you’re:

  • Starting a new company
  • Fixing an underperforming company
  • Ready to take a successful company to the next level

Denyse Drummond-Dunn, President of Swiss-based C3Centricity, has built a global reputation as a customer advocate and change catalyst. In Winning Customer Centricity, she takes you on a weekly step-by-step journey to making your business customer-centric. Let Denyse show you how to:



  • “Even if you think you know your customers, this book will give you some personal epiphanies on your journey to truly knowing who your customers are.”

    Martyn Etherington, CMO, Mitel
  • “This is a must-read for organizations ready and willing to put their customer needs at the core of business decisions.”

    David Armano, Global Strategy Director, Edelman Digital
  • “If you’re in business today, Denyse’s book is a must-have. No excuses; go out and get it!”

    Anita Williams Weinberg, Principal & Creative Director, VerbStudios
  • “A must-read for today’s and tomorrow’s marketeers.”

    Paul Polman, CEO Unilever
  • “It works; her advice will do wonders for your company and your clients!”

    Prof. Dominique Turpin, President, IMD