Hi, I’m Denyse Drummond-Dunn.

To succeed in business today, it’s essential to capture the hearts and minds of your audience quickly, before your competition does. To do that, you must put your customers first, in everything you do. I founded C3Centricity because I saw too many organisations struggle with this, and fail needlessly.

I’ve spoken to customers in over 100 countries worldwide, working to help them overcome the challenges holding them back, with proven, scalable, customer-centric strategies. My background in IT, global strategy and marketing enables me not only to help companies survive in the digital marketplace, but to ensure that they thrive!

Being a licensed pilot and certified Divemaster, I understand the need for taking different perspectives, in order to make smart, strategic decisions—and the importance of being flexible in the face of change. Remaining static when agility is required can result in disaster. Working with me, you’ll have:

  • Focus - A deep, clear understanding of your target audience
  • Engagement - Better and longer customer relationships
  • Advantage - A customer-centric business that is ready to outpace the competition

So, are you ready to transform your business into a customer-focused powerhouse?


Customers, consumers and clients are important. Whether your business is big or small, it is the people who make it by buying your products and services. Customer centricity provides a win-win outcome for both customers & companies, as well as for society, the planet and far beyond.

My passion for people enables me to help businesses become more customer centric, by catalysing customer understanding and engagement. Through these and a better vision of the future, your brands will grow in harmony with your customers needs of today, as well as their dreams and desires for tomorrow.

Are you currently working in marketing, marketing services, market research, insight or planning? If so, then I know I can help you lead your company's journey to increased customer understanding and engagement.

I’ve a BSc(Hons) in Computer Science from Loughborough University in the UK, and certificates in Executive Leadership, Organisational Excellence and Innovation from IMD (Lausanne, Switzerland) and LBS (London, UK).



I’ve worked with large consumer brands like Nestle, Coca-Cola, and Gillette, and with leaders in the fields of marketing, retail, consulting, higher education, pharmaceuticals, leisure, travel, and finance. This experience has shown me that, regardless of industry, location, or size, building a customer-driven organization is absolutely key to success.


C3Centricty’s partners have been carefully chosen to provide complementary and unique skills in different areas of customer centricity. Of course, we are also happy to work with your own preferred suppliers.

PhaseOne: Communications across all touch-points

SciFutures: Scenario planning and storytelling



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