Denyse's Blog is for Every Leader Who Wants to Put Customers at the Heart of Their Business to Accelerate Growth and Profitability
Both online and offline best practices from across the globe are covered. Select one of the topic areas we cover, or see our latest posts below.
How to Triumph Over Budget Cuts and Prove Your
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Chief Marketing Officers (CMOs) face the dual challenges of...
How to Power up Your B2C Marketing Strategies with
As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). However, as companies continue to evolve in an increasingly digital landscape, these disparities, while significant, share the underlying goal of establishing meaningful...
The New Strategic Growth Blueprint for Successfully Reimagining Market
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often...
The CMO’s 5-Step Guide to Boosting High-Quality Traffic and
What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who...
The Power of Atomic Change to Unlock Quantum Growth
Organizations must be agile and adaptable to thrive in today's rapidly evolving business landscape. This is why atomic change is more effective than quantum disruption. The traditional approach to turbulent times has always been a monumental, top-down transformation. But this...
Feedback Fuelled Success: The Dynamic Duo of Continuous Improvement
Last week I spoke about the importance of actioning customer feedback, so I want to now focus on continuous improvement by using the information to optimise the brands and services you offer. The Customer's Need for Continuous Improvement The...
Actioning Customer Feedback: The Secret to Turning Difficult Customers
Difficult customers! Every business has them, and no one likes to get customer feedback that is challenging to handle. So what's the secret to turning difficult customers into loyal advocates? The most important thing to remember is not to think...
A New Breakthrough Model of Customer Experience – Quantum
The World Has Changed. Everyone is talking about the importance of customer centricity. But they should be actioning quantum customer centricity! Let me explain. Many people think that customer centricity is the same as customer experience. They're wrong! At least...
Top Posts of 2023 on Customer Centricity
Here at C3Centricity, we publish books (Winning Customer Centricity), articles and training on customer centricity, because we're passionate about helping companies to successfully adopt a customer-first strategy. Since we founded C3Centricity in early 2011, one of our traditions has been...
7 Secrets to Business Growth from Leading Global Brands
Whenever several people ask me to share my strategies for achieving business growth, it indicates that something significant is happening in the marketplace. This is precisely what happened to me a few months ago. No less than two of my...