Turn a business objective into a customer aim

Why You Struggle To Meet Your Business Objectives

"There may be customers without brands, but there are NO brands without customers!" I am often quoted as saying this…   Read more

Choose your category sub-segment

You’re Not Competing In The Category You Think You Are!

Last week I wrote about my 7-step CatSight™ Process for Insight Development. The first step is to identify the Category…   Read more

Insights are essential to customer centricity

Customer Centricity is Today’s Business Disruptor, Insights its Foundation.

I've just returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore and I…   Read more

Smart marketing for smart customers

Smart Marketing for Smart Customers

Our customers are getting smarter every day. But are we performing smart marketing too? I don't think so. When I…   Read more

Technology is the enabler

Technology is the Enabler not the Disruptor

I was giving a talk earlier this month in which I mentioned that technology is an enabler not a disruptor…   Read more

Business planning process

7 Essential Steps to Successful Business Projects

Although there is no magic bullet to transform your business into a successful powerhouse, I have witnessed similarities amongst those…   Read more

How to beat the competition

How to Beat the Competition in 2018

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” After the mid-year break,…   Read more

Free communication on pack

You’re missing out on A Free Communication Channel!

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Are you as shocked…   Read more

The future of retail

The Future of Retail is in the Stars – or is it the Cloud?

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Will the future of…   Read more

How to innovate successfully

How to Innovate Successfully

I've written a number of posts on innovation and yet I still get client requests to further help them innovate…   Read more

Brand portfolio management doesnt always mean stretching your brand

Secrets to Real Brand Portfolio Success

How do you know when you have too many variants in your brand portfolio? In my opinion, the answer is…   Read more

a customer first strategy impacts the whole company

7 Reasons Most Companies Fail to Adopt a Customer First Strategy

By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why…   Read more

actionable customer insight

A Customer-First Approach to Successful Innovation

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” Whether you believe that…   Read more

Customer first strategy

What a Customer First Strategy Means for the Marketing 5Ps

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” All marketers know their…   Read more

Top marketers think customer first in everything they do

What a Customer First Strategy Means Today

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”   Every few days…   Read more

Marketing quotes that excite

13 Inspiring Marketing Quotes

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” What habits have you…   Read more

The customer is your answer, now what's your question!

Why Customers Are The Answer To All Your Problems

Last week I asked whether it is employees or customers who are more important to an organisation. I knew it would…   Read more

Customers care about what they buy

Customers Care About Products & Value, Not Employees

I've been a customer champion for most of my career. But with the likes of Richard Branson saying it's employees first,…   Read more

2017 Marketing Priorities

Your Real Marketing Priorities for 2017

At the beginning of every year, there are hundreds (thousands?) of blog posts sharing their top marketing priorities for the…   Read more

brand image and equity

How Do People Recognise Brands?

Brand image is expressed in many ways which can also help brand recognition. I wrote a highly popular post on…   Read more