13 Inspiring Marketing Quotes

Marketing quotes that excite

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” What habits have you become so comfortable with that you don’t even notice or question them? With today’s fast-paced world, businesses need to be constantly adapting and preparing for the future. These thirteen marketing quotes (plus a bonus one!) are…

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Why Customers Are The Answer To All Your Problems

The customer is your answer, now what's your question!

Last week I asked whether it is employees or customers who are more important to an organisation. I knew it would be a provocative question but I still didn’t expect quite so many comments!   So, this week, I decided to be just as provocative and talk about the issues that challenge many businesses. And where…

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Customers Care About Products & Value, Not Employees

Customers care about what they buy

I’ve been a customer champion for most of my career. But with the likes of Richard Branson saying it’s employees first, customers second, my confidence was beginning to slide a little. Thank goodness, therefore, for some new research from Global RepTrak® that has finally confirmed what I have always believed. Customers care about themselves first and foremost! Dale…

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Your Real Marketing Priorities for 2017

2017 Marketing Priorities

At the beginning of every year, there are hundreds (thousands?) of blog posts sharing their top marketing priorities for the coming twelve months. There are also many similar ones for the priorities of creative content, digital marketing, strategy, economy or whatever else the blog covers. When I was researching for this post, I was surprised…

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How Do People Recognise Brands?

brand image and equity

Brand image is expressed in many ways which can also help brand recognition. I wrote a highly popular post on the topic last year, which I would recommend you read if you haven’t yet done so. It’s called “What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes.” Since then I’ve been thinking…

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