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As we start each new year, it is a C³Centricity tradition to review our top ten posts of the previous twelve months.
This year three of the top four were all about quotes to add inspiration to your reports and presentations. In fact last week’s post which was another article on marketing quotes, achieved record levels of sharing, so do check it out if you missed it. The remaining winners of 2014 include topics such as brand building, insight development and customer service.
Some of these winning posts were actually published more than a year ago, but still remain popular, constantly attracting new readers each year, so make sure you haven’t missed any of them. Just click the titles to read the full versions.
Today’s consumers are more demanding than ever. What surprised and delighted them yesterday is taken for granted today (>>Tweet this<<) and becomes boring tomorrow. This is why innovation remains a major part of business planning and the success or failure of an organisation. This post provides some useful reminders on how to improve your innovation process.
A popular C³Centricity tradition since we started our Blog, is to share some of the latest and greatest inspirational quotes on many customer centric topic areas. This selection, together with their suggested actions inspired from each of them, makes a useful resource for quotes to add interest to your reports and presentations. Many more can be found in the C³Centricity Library so don’t forget to check there regularly for the latest ones added.
Understanding customers and developing insight are the basic keys to business success and growth. However, insights alone will not grow your business; you need to take action too (>>Tweet this<<). These quotes all include ideas on actions based upon their inspirational topic areas. You can find suggestions on how to learn more about your customers and how to work with the gathered data and information to grow your brands and business.
This is the third of the most popular posts of this past year on quotes. It shares a great collection of the most inspirational quotes on customer Centricity that you will love to add to your reports and presentations. From selecting your target customers, to understanding and then engaging with them, the ideas included will take your marketing to the next level.
Although first posted in 2011, this article remains a firm favourite with C³Centricity fans. (Click image to see it larger) This is because it has some solid advice on why you should never use discounts alone to attract buyers. (>>Tweet this <<) It also shares some secrets on how to build your brand so your customers will value the rebates when you do offer them, but not become addicted to only buying the product when sold at a cheaper price. If you regularly offer price cuts (too often?) then you must read this post.
Visualisation has become one of the buzz words of the past few years, with loads of infographics being produced. However, their real value is in their storytelling and it is this idea that seems to have overtaken now in terms of popularity. Another “Golden Oldie” post on C³Centricity from 2012, this article shares some of the best marketing infographics ever. Each contains useful statistics and facts that you will love to include in your reports and presentations for added authority.
We all know that power is in the hands of the customer these days. However whilst they are happy to share information with brands they do expect their privacy to be respected in return. This post explains the best process for gathering, keeping and using customer data,so it is a win-win for both sides.
Most of us struggle to develop insights from information occasionally. This post covers the five major keys to insight development that you may have forgotten and which might be holding you back. Remember these and you will have more success at both insight development and the adoption of their actions by the whole company.
One of the industries most sensitive to customer service errors is hospitality. If they get something wrong their clients will tell them about it immediately – hopefully. (although more and more, comments only get posted on travel websites with equivalently bad ratings!) This is a big advantage over most other businesses, since it gives them the chance to respond appropriately and save the situation as well as their reputation. (Quick response is even more critical when such negative comments are publicly posted on the internet) However, it also means that the industry has had to adapt to being not just reactive but even more proactive. This post shares five lessons that all companies should learn about customer satisfaction and delight.
As consumers’ demand to know more about the company behind the brands they buy increases, corporations have been obliged to become much more transparent. We are also now witnessing man companies linking their corporate name more strongly with their brands, in an effort to build this consumer trust. In a Forbes report on reputation it is said that 50% or more of consumers would buy and recommend products from companies with strong reputations, whereas less than a third would do so if their reputation is weak. It is therefore vital that companies measure their image using not only rational and emotional metrics, but relational or cultural ones too.
These were the top ten posts on C³Centricity during 2014. Did you see them all? If not, why not sign up below to receive them directly to your inbox in future?
Interestingly, many of the above posts are from the previous year or two and have become perennials in our annual popularity list. As we begin this new year, I would love to hear what you are struggling most with in your marketing and brand building efforts.
Please take our short 3-Qn survey here; it will take less than one minute to complete! I will answer as many of the most popular topics as I can in future posts and FIVE lucky people will get
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to ask questions and discuss anything they like. That is my gift to you, to make 2015 your best year ever. Thanks and Good Luck!
C³Centricity used images from Martin Brim, Dreamstime, Kozzi and Nielsen in this post.