It has been a few weeks since we last had a guest post on our site. For this reason, it was a pleasure for us to receive the following article from Angelo Ponzi, who is Director at C3Centricity‘s partner PhaseOne. His comments on the luxury industry and how to communicate to potential clients is illustrated with examples from the watch industry.
As a marketer, you know that different audience segments have different needs and motivations for making purchase decisions. And, regardless of the amount of money your customer has in the bank, the decision process leading up to the...




