It’s been a couple of years since I shared a post on infographics, so I think we’re due for a fun and useful update, no?
I have searched the web and come out with the best infographics I can find on marketing. In usual C³Centricity style, I also give you some ideas on how to implement actions based on the findings shared in the infographics.
What is interesting this year, is that the vast majority of infographics are about the science in marketing. Not surprising I suppose, but more and more of the infographics also tend to be advertisements for companies, rather than general infographics for learning purposes.
In previous years, I found far more infographics which showed the results from the integration of the findings from numerous different sources. This has made my choice all the more difficult this time since I consider these to be of more value to you the reader. So, apologies if your favourite infographic is not amongst them. If this is the case, then just share a link to it in the comments below and say why you like it.
#1. The Modern Marketer
With the constant increase of new information sources available to the modern marketer, our jobs have become as much technical as creative today. This infographic succinctly summarises all the new skills to succeed in marketing and it’s no small task! Where are your strengths on each of them and which need some work to boost your skills?
This infographic succinctly summarises all the new skills we need to acquire, to succeed in marketing today and it’s no small task! Where are your strengths on each of them and which need some work to boost your skills?
Where are your strengths and which will require some work to boost some of these skills?
ACTION: Honestly review your level on each of shown skills (nobody else will know!) and identify which you may need to work on. Then make plans to read up on the topic to become a more valuable asset to your organisation.
If you’d like to read more on how to improve, then check out C³Centricity’s recent post entitled “The New Marketing Role – Testing and Tested“. It covers some of the most challenging areas and shares ideas on coping with them.
#2. The Psychology of Colours
We all know the importance of colour in our lives, but do we think often enough about it in our businesses?
This colourful infographic reminds us of the meaning behind the major colours, as well as the choices between using one, two complementary ones or more. Whether we are reviewing our packaging or communications, it’s a useful reminder to consider what messages and images we are conveying in addition to the words, through our use of colour.
ACTION: Review your brand’s packaging, website and other communications. Are they aligned and coordinated in terms of colour choice, fonts and layout? If not, was it by choice? If not a conscious decision to shock or break the mould, reconsider your choices.
Brands that have done this – for a limited time – include Nike, Pepsi-Cola and Apple. You can read about these and other brands’ changes in a great post by Hongkiat, called the “Logo Evolution of 25 Famous Brands“.
#3. The Science Behind Creating Buyer Personas
Every brand attracts a different group of buyers and understanding them is vital to the success of your business. How much do you know about your own consumers? Can you answer the twelve questions asked in a recent C³Centricity post called “How well do you know your customers?”
This infographic takes you through their own “formula” for creating a buyer persona; a fun way to look at this important topic.
ACTION: It is vitally important to understand our customers as well as possible. Building an image of them, or a persona as it is often now called, helps make them come alive. We suggest working with C³Centricity’s 4W™ Template which you can download here.
#4. Digital Trends 2016
It is impossible to keep up with everything that is happening online, isn’t it? Therefore, I think this infographic can help us prepare for likely changes in the near future and the changes we need to prioritise.
Whether these are more personalisation of marketing offers, the geo-targeting of our customers using mobile, or optimising the customer journey across touchpoints, we have a lot of new opportunities – and challenges.
ACTION: There’s a lot in this infographic to review. I suggest starting at the top and working your way down the list of different areas. There are several priority lists to help you choose the most relevant areas for you to target this year.
#5. Artificial Intelligence
Ericsson produced a colourful infographic detailing the 10 hotest consumer trends of 2016. Although it is interesting to review them all, I believe that AI (Artificial Intelligence) is going to be one of the biggest game-changers for the way we connect with our customers.
They will be able to interact with products before they purchase and will expect many services and brands to integrate seamlessly into their current lifestyle.
ACTION: AI will be challenging for any company which is not up-to-speed with the latest technologies and future developments. It will become essential for all organisations to have a science arm to their IT and marketing departments, so their products and services are not out-dated by the time they are launched. Things are moving so fast that this can no longer be done after launch. Think Amazon Dash buttons without the need to push!
#6. Disruptive Innovation
Innovation has always been key to growth but with advances in technology disrupting normal processes, companies need to adapt to new ways of innovating.
This infographic lays out the clear disruptors of today and the areas and industries the most likely to be impacted.
ACTION: Review each of the disruptors detailed in this infographic and identify the ones which could have the most influence on your organisation. Then start to plan for actions to embrace the probable changes or ways to offset possible negative repercussions.
Also (re)read the C³Centricity post on innovation entitled “NEVER succeed at innovation; 10 mistakes even great companies make“ and assure yourself that you’re not making any of them.
#7. Corporate Reputation
We all know things move incredibly fast these days. It is therefore surprising that so many companies get caught out by social media crises.
B2B seems to be less prepared than B2C, but more than 10% would take no action to address a damaging social media post!
ACTION: Have you considered what you would do if a customer posted a negative comment on social media? If not, you must develop a clear plan for what to do as well as if and when to respond. There are some great cases of companies who have been able to respond to an attack with appropriate comments. Check this post from BufferSocial for 14 amazing examples.
#8. Retail has changed forever
Mobile didn’t only change how we connected, it has also changed how we shop, choose and pay.
If you are in a customer-facing industry then you are affected whether you like it or not. And ignoring these trends will lose you business.
ACTION: Review the details of the infographic and identify those trends which will impact your brand or category. Then plan to embrace the transformations necessary to satisfy your customers’ changing preferences.
Marketing will never be the same again! For a business to benefit from the constantly shifting customer interests and priorities, there are numerous marketing changes which will need to be introduced. These could include embracing technology more directly, changing how your product or service is found, presented or sold, or the data you use to better understand them.
We can no longer ignore the fact that the world has changed and marketing with it. As Darwin is attributed as saying:
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
The same no doubt applies to CMOs!
This post used an image from “Winning Customer Centricity: Putting Customers at the Heart of your Business – One Day at a Time“.