How Do People Recognise Brands?

brand image and equity

Brand image is expressed in many ways which can also help brand recognition. I wrote a highly popular post on the topic last year, which I would recommend you read if you haven’t yet done so. It’s called “What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes.” Since then I’ve been thinking…

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Amazing Marketing Infographics You Won’t Want to Miss

Marketing Infographic to-d- list 2017

Unless you’ve been asleep for the last twelve months, you’ll know that the web has gone visual. And that marketing infographics sell! According to the 2016 Social Media Marketing Industry Report, 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). From images and photos to…

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What a Short Hospital Stay Taught me About Customer Experience

Customer experience means knowing them well

Examples of exceptional customer experience can come from anywhere! You know that. You keep your eyes and ears open and find inspiration everywhere. So do I. But last week, I had the fright of my life. I returned from visiting my family over the festive season, with an ever-increasing pain in my lower back. OK, so sitting…

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Top 2016 Marketing Posts on Customer Understanding, Connection & Engagement

Top marketers think customer first in everything they do

Our very best wishes for this festive season and looking forward to continuing to excite and inspire you in the coming twelve months.   The end of the year is for looking back on our achievements. And also for anticipating the opportunities and challenges of the coming twelve months. The end of the year is…

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How to Sell More to Less People: Essentials of Segmentation

Best-practice segmentation

Businesses often make the mistake of trying to sell more to everyone. Why is this a mistake? Well, if you try to please everyone you end up delighting no-one. This is why best-in-class marketing works with best-practice segmentation. Read on to find out how. Every brand needs to appeal to a precise group of customers.…

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