Marketing 5Ps to be replaced by the 7Qs

Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

Marketing is a great profession. I’ve worked in or with marketing teams for almost my whole career. From the outside, others see marketers as those who come to work late and seem to party all night. They’re always watching TV or jetting off to exotic places to talk about advertising. For people working in operations or […]

Hospitality industry must be customer centric

When Hospitality is Not Hospitable. 5 Learnings for Every Industry

I had lunch last week with one of my ex-colleagues. We decided to try a new restaurant close to where she works. It’s only been open a month, and it shows. This hospitality outlet certainly has a lot to learn about customer centricity! I was able to share our “adventure” with the proprietor when his manager […]

Observation can make you a better marketer

Five Rules of Observation and Why it’s Hard to Do Effectively

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies run to conduct market research, usually a qualitative study, as a first step […]

insight development process

Marketing Solutions to More Actionable Insights

Marketing depends upon actionable insights to satisfy and delight their customers. How comfortable are you with your own process and the actionability of the results? Insights are the holy grail that all businesses seek but rarely find. Are you one of them? If so then I have some tips on how you can get better […]

Training for everyone

New Thinking, New Ideas, New Successes!

Things have been pretty hectic for me these past few weeks. As you read this, I am in New York presenting at the CASRO Technology and Innovation Event, 6th to 7th June. If you’re attending the event, please stop me and say “HI”; it would be awesome to meet some of my Amercian readers! I […]

Marketing, brand building & customer centricity

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’d like to see more about its complete history, then I highly recommend this Hubspot infographic. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. They realised […]