Increasing Impact & Engagement through Advertising Testing

Better advertising testing

If you prefer to listen to the PODCAST of this post, click HERE. Don’t forget you can subscribe on iTunes too! One of the most popular evergreen topics on C3Centricity is advertising testing. Therefore, in light of the expanding channel options available to marketers today, I think it’s time I proposed an updated perspective. There…

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Improving Ideation, Insight & Innovation: How to Prevent Further Costly Failures.

New ways to innovate

If you prefer to listen to the PODCAST of this post, click HERE. Don’t forget to subscribe on iTunes too! As you know, I am a global customer centricity champion. My passion is helping organisations to grow faster by putting customers at the heart of their business. One of the most frequent requests I get…

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How to Go From a Good to a Great Website: Engage and Convert More Successfully

Essentials of a Great website

If you prefer to listen to the PODCAST of this post, click HERE. Don’t forget to subscribe on iTunes too! What makes a great website? What makes a website great for your customers? What makes a website great for your potential  customers? The answers to these questions will help you to publish a successful website. One…

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How to Prepare Business for Anything. Five Actions You Can Take Now.

21e-take-strategic-action-1030x729

I’m writing the first draft of this post in my condo on Miami Beach. We’re under a hurricane warning for Matthew, due to make landfall tonight. The bands of wind and rain started flying the area from late morning. This gave us a taste of what’s to come, multiplied by three! With the power sure to go…

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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

Marketing 5Ps to be replaced by the 7Qs

Now you can LISTEN to the post HERE as well as on iTunes – Subscribe & Follow today! Marketing is a great profession. I’ve worked in or with marketing teams for almost my whole career. From the outside, others see marketers as those who come to work late and seem to party all night. They’re always watching TV…

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