Customers Care About Products & Value, Not Employees

Customers care about what they buy

I’ve been a customer champion for most of my career. But with the likes of Richard Branson saying it’s employees first, customers second, my confidence was beginning to slide a little. Thank goodness, therefore, for some new research from Global RepTrak® that has finally confirmed what I have always believed. Customers care about themselves first and foremost! Dale…

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Your Real Marketing Priorities for 2017

2017 Marketing Priorities

At the beginning of every year, there are hundreds (thousands?) of blog posts sharing their top marketing priorities for the coming twelve months. There are also many similar ones for the priorities of creative content, digital marketing, strategy, economy or whatever else the blog covers. When I was researching for this post, I was surprised…

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How Do People Recognise Brands?

brand image and equity

Brand image is expressed in many ways which can also help brand recognition. I wrote a highly popular post on the topic last year, which I would recommend you read if you haven’t yet done so. It’s called “What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes.” Since then I’ve been thinking…

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Amazing Marketing Infographics You Won’t Want to Miss

Marketing Infographic to-d- list 2017

Unless you’ve been asleep for the last twelve months, you’ll know that the web has gone visual. And that marketing infographics sell! According to the 2016 Social Media Marketing Industry Report, 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). From images and photos to…

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What a Short Hospital Stay Taught me About Customer Experience

Customer experience means knowing them well

Examples of exceptional customer experience can come from anywhere! You know that. You keep your eyes and ears open and find inspiration everywhere. So do I. But last week, I had the fright of my life. I returned from visiting my family over the festive season, with an ever-increasing pain in my lower back. OK, so sitting…

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