The marketing priorities for 2016

Five Marketing Priorities for 2016

We’re halfway through the information gathering of our survey on the topics that interest you most. If you haven’t yet completed the six questions, then please do so HERE before the end of February. There are FIVE free consultations up for grabs. I thought it would be interesting to see what the results to date […]

15C-Customers in your vision

Best Marketing Quotes of 2015 & their Implications for Your Business

Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel. There will also be more content with a great new series of webinars to watch, and new templates, presentations, case studies and videos for you to review and […]

top customer centric posts

Top 10 Posts on Customer Service Excellence for Marketing

Our very best wishes for this festive season and to our closer collaboration in the coming twelve months. The end of the year is for looking back on our achievements, as well as for anticipating the opportunities and challenges of the coming twelve months. One C³Centricity tradition since starting the blog way back in 2011 […]

Describe your customer personas

Market Research & Insight’s New Role is Customer Centricity Champion

I’ve just returned from a trip to Belgium. Apart from the greater presence of armed military personnel, it was business as usual. On Tuesday, I presented at BAQMaR, the Belgian very innovative and forward-thinking research community. What a fantastic and inspiring experience! My talk was on how market research and insight teams could further progress […]

Storytelling in business

Clues to a Remarkable Brand Story

Stories exist in all cultures. They have developed down through the ages as a means of transferring knowledge, long before books and now the web enabled their storage. Today’s information-rich world has made storytelling a required talent for CEOs and CMOs alike to develop. And websites and Fan pages now make it a necessary skill for […]

Connect with customers

How a Company Reacts to a Crisis Says a Lot About its Customer Centricity

In the UK, there was a recent, highly publicised “significant and sustained cyber-attack“ on the Telecom company Talk Talk’s website. According to the news as I write this, it seems that a fifteen (!!!) year old Irish lad and a 16-year-old Brit may be responsible. They might have been able to steal information such as […]

Big Data & Data Integration

Market Research, Business Intelligence & Big Data: Have we Forgotten about Human Data?

The annual pilgrimage to the ESOMAR Conference took place last week in Dublin. I heard that there was much discussion, both on and off the stage, about Big Data and the future of market research. Hopefully, the whole profession will get behind one initiative, instead of each individually trying to “solve world peace” on their […]

Customers in your vision

Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

Marketing is a great profession. I’ve worked in or with marketing teams for most of my career. From the outside, they are seen as the department that comes in late, parties every night and gets to talk about advertising at conferences in exotic places. For those in operations or finance, they don’t seem to be that […]