Top 2016 Marketing Posts on Customer Understanding, Connection & Engagement

Our very best wishes for this festive season and looking forward to continuing to excite and inspire you in the coming twelve months.   The end of the year is for looking back on our achievements. And also for anticipating the opportunities and challenges of the coming twelve months. The end of the year is…

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How to Sell More to Less People: Essentials of Segmentation

Best-practice segmentation

Businesses often make the mistake of trying to sell more to everyone. Why is this a mistake? Well, if you try to please everyone you end up delighting no-one. This is why best-in-class marketing works with best-practice segmentation. Read on to find out how. Every brand needs to appeal to a precise group of customers.…

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Increasing Impact & Engagement through Advertising Testing

Better advertising testing

One of the most popular evergreen topics on C3Centricity is advertising testing. Therefore, in light of the expanding channel options available to marketers today, I think it’s time I proposed an updated perspective. There are countless posts which discuss how to A/B test a campaign on FaceBook or how to  pre- and post-test advertising. What…

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Improving Ideation, Insight & Innovation: How to Prevent Further Costly Failures.

New ways to innovate

If you prefer to listen to the PODCAST of this post, click HERE. Don’t forget to subscribe on iTunes too! As you know, I am a global customer centricity champion. My passion is helping organisations to grow faster by putting customers at the heart of their business. One of the most frequent requests I get…

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How to Go From a Good to a Great Website: Engage and Convert More Successfully

essential differences between just responding and truly serving the customer

If you prefer to listen to the PODCAST of this post, click HERE. Don’t forget to subscribe on iTunes too! What makes a great website? What makes a website great for your customers? What makes a website great for your potential  customers? The answers to these questions will help you to publish a successful website. One…

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