What a Customer First Strategy Means for the Marketing 5Ps

Customer first strategy

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” All marketers know their 5Ps: people, product, price, place, promotion. But do you know what a customer first strategy looks like in each of these? Here are some examples for you to adopt – or adapt.   People This…

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What a Customer First Strategy Means Today

Top marketers think customer first in everything they do

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”   Every few days there seems to be another customer service disaster that fills the newspapers and online social media shares. Almost every single organisation, big or small, recognises the importance of their customers. They talk about customer centricity…

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13 Inspiring Marketing Quotes

Marketing quotes that excite

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.” What habits have you become so comfortable with that you don’t even notice or question them? With today’s fast-paced world, businesses need to be constantly adapting and preparing for the future. These thirteen marketing quotes (plus a bonus one!) are…

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Why Customers Are The Answer To All Your Problems

The customer is your answer, now what's your question!

Last week I asked whether it is employees or customers who are more important to an organisation. I knew it would be a provocative question but I still didn’t expect quite so many comments!   So, this week, I decided to be just as provocative and talk about the issues that challenge many businesses. And where…

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Customers Care About Products & Value, Not Employees

Customers care about what they buy

I’ve been a customer champion for most of my career. But with the likes of Richard Branson saying it’s employees first, customers second, my confidence was beginning to slide a little. Thank goodness, therefore, for some new research from Global RepTrak® that has finally confirmed what I have always believed. Customers care about themselves first and foremost! Dale…

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