Marketing, brand building & customer centricity

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity

Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’d like to see more about its complete history, then I highly recommend this Hubspot infographic. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. They realised […]

Co-creation leads to greater customer satisfaction

The Exceptionally Easy & Profitable Uses of Customer Co-creation

One of my clients, who is following the 50 weekly actions for customer centric excellence described in Winning Customer Centricity, asked me for some further ideas on co-creation. Since working more closely with customers is the best way to understand, satisfy and delight them, I am impressed that she is taking co-creation even further. In fact, I […]

Marketers need to show your customer care

How Marketers Like You Are Fully Benefiting From This Awesomely Changing World

I’ve just returned from a trip to California, USA. All you marketers who follow me on Twitter, Facebook or LinkedIn, will have seen some photos of the various places I visited, from San Jose in Silicon Valley near San Francisco to the huge sprawling metropolis that is Los Angeles. I was there to attend a […]

Customer service

The 7 Essential Differences Between Simply Responding to Customers and Providing True Customer Service

A longer post than usual this week, but one that will make you smile, if not laugh out loud! It describes one recent personal example of disinterested client support, from which I have drawn seven learnings for everyone wanting to deliver true customer service. I can’t understand why any organisation would still have trouble offering […]

The marketing priorities for 2016

Five Marketing Priorities for 2016

We’re halfway through the information gathering of our survey on the topics that interest you most. If you haven’t yet completed the six questions, then please do so HERE before the end of February. There are FIVE free consultations up for grabs. I thought it would be interesting to see what the results to date […]

15C-Customers in your vision

Best Marketing Quotes of 2015 & their Implications for Your Business

Happy New Year to all C³Centricity Readers! First some exciting news for you. We are updating the Members area of our website, with a whole new look and feel. There will also be more content with a great new series of webinars to watch, and new templates, presentations, case studies and videos for you to review and […]

top customer centric posts

Top 10 Posts on Customer Service Excellence for Marketing

Our very best wishes for this festive season and to our closer collaboration in the coming twelve months. The end of the year is for looking back on our achievements, as well as for anticipating the opportunities and challenges of the coming twelve months. One C³Centricity tradition since starting the blog way back in 2011 […]