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6 Proven AI Literacy Habits That Protect CPG Leaders in 2026
Close the AI skills gap, ensure human oversight, and keep every decision defensible — without turning your workweek into compliance...
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Promotional Effectiveness Reset for CPG
Promotions feel like the sensible lever when shoppers are acting cautious but leadership still wants growth. NielsenIQ’s Western Europe analysis for 2026...
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Why Mid-Level CPG Leaders Are the Fix, Not the Bottleneck to the New Growth Killer
Decision gridlock rarely looks dramatic. Calendars fill up. Decks get sharper. Teams stay “busy.” Yet launches slow, teams hesitate, and...
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How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era
Executive Summary A quiet shift is already underway across Europe. AI tools are starting to influence what people buy, even...
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When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
This post was prompted by the success of my keynote at IIeX APAC last month in Bangkok. The topic was...
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Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
Why CPG brands will win by giving people control (and why the mid-managers who lead this will rise fast) Executive...
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