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Busy Isn’t a Career Strategy—Essential Next Steps
Why You Must Amplify Your Impact in 2026, because it matters more than it did five years ago. Executive Summary...
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The Hidden Risk: How AI Makes Mistakes Seem Right
Why deep customer understanding is the growth edge CPG teams cannot afford to outsource to data and algorithms Executive Summary...
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Value-Seeking Consumers Are Changing CPG Growth: Why Price Is Not Enough
Cautious consumers are still spending, but every product now has to earn permission to enter the basket. Prefer to Listen?...
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How to Protect Consumers’ CPG Brand Trust when Shelves are Empty
Executive Summary Supply chain volatility used to be treated as a back-office issue. That's no longer enough! When consumers can't...
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Product Ingredient Safety Is Now a Trust Test for CPG Brands
What mid-level CPG managers need to know when PFAS, microplastics and ingredient transparency questions threaten the brands they manage. Executive...
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Consumers Prefer Local After Shocks: Why Global Brand Trust Is Declining
Remember the Buy Local Trend? It's back! Supply chain shocks amplify it, and global brands must earn local trust again....
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6 Proven AI Literacy Habits That Protect CPG Leaders in 2026
Close the AI skills gap, ensure human oversight, and keep every decision defensible — without turning your workweek into compliance...
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Promotional Effectiveness Reset for CPG
Promotions feel like the sensible lever when shoppers are acting cautious but leadership still wants growth. NielsenIQ’s Western Europe analysis for 2026...
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Why Mid-Level CPG Leaders Are the Fix, Not the Bottleneck to the New Growth Killer
Decision gridlock rarely looks dramatic. Calendars fill up. Decks get sharper. Teams stay “busy.” Yet launches slow, teams hesitate, and...
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How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era
Executive Summary A quiet shift is already underway across Europe. AI tools are starting to influence what people buy, even...
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When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
This post was prompted by the success of my keynote at IIeX APAC last month in Bangkok. The topic was...
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Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
Why CPG brands will win by giving people control (and why the mid-managers who lead this will rise fast) Executive...
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Busy Isn’t a Career Strategy—Essential Next Steps
Why You Must Amplify Your Impact in 2026, because it matters more than it did five years ago. Executive Summary...
Read More
The Hidden Risk: How AI Makes Mistakes Seem Right
Why deep customer understanding is the growth edge CPG teams cannot afford to outsource to data and algorithms Executive Summary...
Read More
Value-Seeking Consumers Are Changing CPG Growth: Why Price Is Not Enough
Cautious consumers are still spending, but every product now has to earn permission to enter the basket. Prefer to Listen?...
Read More
How to Protect Consumers’ CPG Brand Trust when Shelves are Empty
Executive Summary Supply chain volatility used to be treated as a back-office issue. That's no longer enough! When consumers can't...
Read More
Product Ingredient Safety Is Now a Trust Test for CPG Brands
What mid-level CPG managers need to know when PFAS, microplastics and ingredient transparency questions threaten the brands they manage. Executive...
Read More
Consumers Prefer Local After Shocks: Why Global Brand Trust Is Declining
Remember the Buy Local Trend? It's back! Supply chain shocks amplify it, and global brands must earn local trust again....
Read More
6 Proven AI Literacy Habits That Protect CPG Leaders in 2026
Close the AI skills gap, ensure human oversight, and keep every decision defensible — without turning your workweek into compliance...
Read More
Promotional Effectiveness Reset for CPG
Promotions feel like the sensible lever when shoppers are acting cautious but leadership still wants growth. NielsenIQ’s Western Europe analysis for 2026...
Read More
Why Mid-Level CPG Leaders Are the Fix, Not the Bottleneck to the New Growth Killer
Decision gridlock rarely looks dramatic. Calendars fill up. Decks get sharper. Teams stay “busy.” Yet launches slow, teams hesitate, and...
Read More
How CPG Brands Earn the Shortlist and Protect Margin in the Agentic Commerce Era
Executive Summary A quiet shift is already underway across Europe. AI tools are starting to influence what people buy, even...
Read More
When AI Makes Insight Cheap, Judgement Becomes Priceless for Leaders
This post was prompted by the success of my keynote at IIeX APAC last month in Bangkok. The topic was...
Read More
Anti-Algorithm Consumer: Why Control Beats Personalisation for CPG Growth
Why CPG brands will win by giving people control (and why the mid-managers who lead this will rise fast) Executive...
Read More
Synthetic Consumers Are Here: The New Insight Skill Is Building a “Human Truth Firewall”
Executive Summary Synthetic consumers and synthetic responses are moving fast from “interesting experiment” to “default workflow” across insights and innovation...
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From Dashboards to Direction: The New Standard for CPG Decision Making
Executive Summary Most CPG teams have never had more dashboards, trackers, and “always-on” reporting. Yet many organisations still struggle with...
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Raving Fans Are Not a Marketing Tactic. They Are a Profit Strategy for CPG Leaders
Executive Summary Most CPG companies invest heavily in new customer acquisition, yet quietly lose value through churn, shrinking loyalty, and...
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10 Outstanding Posts for Reigniting Your Career and Company Momentum
C3Centricity supports mid-sized (and larger!) business executives in reigniting the momentum of their companies and careers. We do this through...
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7 Ways Human Centred Design Turns Failing Digital Projects Into CX Wins
Executive Summary Digital change used to be framed as a technology challenge. Recent evidence shows the weak link is human,...
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How CPG Sustainability Can Fast-Track Your Career AND Protect Brand Growth
EXECUTIVE SUMMARY CPG Sustainability has moved onto retailer and investor scorecards, which makes it a prime career platform for mid-level...
Read MoreDenyse’s Guest Blogging
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